4 Things to Consider for your Video Marketing in 2016
As with every form of marketing, smart business owners would ensure they see a positive return on investment (ROI) on any campaign costs, and with online video likely to account for 55% of web traffic this year, we put together this guide on key considerations for your video marketing or promotional film.
1. Have a clear message.
It’s all too easy to get caught up in the excitement of video production by simply asking your chosen production company to film some fancy creative footage and use all of their resources. However, without a clear message on what you are trying to promote and get across to your prospective clients, the production team will have a difficult time trying to write out a storyboard or shot list. Have a specific direction for your campaign and the production team can concentrate their efforts and make the most of your message.
Have a clear message for your video marketing campaign, this way your chosen production company can make the most of their time on set.
2. Set your goals.
What would you like the end result to be? What would you like to get out of your investment in video production? You must set goals for every marketing campaign. Each business will have various objectives, for instance you may wish to boost sales of a particular product or service, or perhaps just raise awareness of your brand. Don’t be afraid to think big either, with your new promotional film, this is the prime opportunity to reach out to a wide audience and if you have a unique or innovative brand or product, this is your chance to shout about it! Either way, if you don’t set any goals, you cant measure your success.
3. Understand distribution methods.
Before investing in video production, have a fairly clear cut idea on how and where you’re going to distribute the final product. This will also help judge the success of your campaign.
Your chosen production company will provide you with a compressed video file ready for upload to various channels across the web. If you currently don't have anything in place, my advice would be to start out with the following:
- A YouTube or Vimeo channel for your business
- An appropriate page on your website- this may be a dedicated landing page for your campaign. (YouTube and Vimeo videos can be embedded here too!)
- Your business social networking pages
- In an email newsletter.
A dedicated Youtube channel for your business is invaluable for your video marketing.
Vimeo is also a fantastic place to have a dedicated channel for your business. My personal recommendation!
Of course, you can branch out to alternative areas as your campaign grows, however you’ll find that starting with these four options are great methods for small businesses. They should also prove to generate a little more brand awareness.
4. Maximise your audience.
Share your content across all your online platforms used by your business, and not just the once. Your new promotional film can be missed first time around, so be sure to make it visible and easily accessible by keeping the link handy and sharing again a month or two later. By doing this you can often have your campaign reach out to a wider audience and help spread the word about your brand or product. Another great way to maximise the viewing of your new film is to place it on your home page of your website during your campaign. Visitors are more likely to hit the play button if it appears on the home page rather than elsewhere on your site.
Looking for video production specialists in Scotland?
We hope this article provides some useful information on what to consider for your 2016 video marketing campaign. If you have any questions on how Stage Two Imaging can help fulfil your aspirations for your business this year, please don't hesitate to get in touch!
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Dan